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Episode #107: Naren Arulrajah: Are you looking at Your PPO Adjustments as a Marketing Expense?

Published on: September 14, 2022
DealsforDentists
DealsforDentists
Episode #107: Naren Arulrajah: Are you looking at Your PPO Adjustments as a Marketing Expense?
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Due to the demand for episodes with marketing-related topics, Deals for Dentists Podcast Founder Dr. Eric Block got in touch with the CEO of Ekwa Marketing, Naren Arulrajah. Together, they will discuss topics related to dental marketing and practice improvement in exclusive episodes in the Deals for Dentists podcast!

Dentists get involved with insurance for one reason; that is to get patients. The insurance companies certainly send patients to your dental practice; therefore, your PPO adjustments can be considered a marketing expense you incur to get patients. However, did you ever stop and try to find better and lower-cost methods to market your practice and get new patients?

Great marketing happens when your patients can find, like and trust your dental practice. Take a moment to consider whether this is a reality for your dental practice. If your potential new patients cannot get to know your dental practice, like it for the services you would provide, and trust the dental care you provide, it is time to change how you market your dental practice.

In this episode, Naren Arulrajah joins Dr. Eric Block to explain why you should consider your PPO adjustments as a marketing expense and how to use a better way to get new patients into your dental practice!

Episode Timestamps

  • 00:00:17 – Introduction to the episode
  • 00:01:08 – An expensive form of marketing
  • 00:03:32 – Treating patients by giving a massive discount
  • 00:07:50 – How to dominate Google
  • 00:08:50 – What is organic marketing?
  • 00:16:12 – You decide how much you spend on marketing your practice

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