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Episode #100: Lee Duke: Market Yourself by Creating Your Own Identity

Published on: July 26, 2022
DealsforDentists
DealsforDentists
Episode #100: Lee Duke: Market Yourself by Creating Your Own Identity
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Are you wondering whether this is the right time to market your dental company/dental practice? Then, listen to this episode to find out the answer!

In the 100th episode of the Deals for Dentists podcast, Dr. Eric Block interviews Lee Duke, Founder/CEO of Dental Peeps Network and the Chief Strategy Officer of Identity Dental Marketing, to talk about the importance of marketing yourself by creating your own identity.

In 2016, Lee was working on scaling a dental organization, and he wanted to find ways to connect with customers, talk about the offered company products and generate new customers. To his frustration, Lee discovered that there was no single dental group on Facebook. So he started Dental Peeps Network to promote what he has to offer to potential customers; however, this became a turning point! 

He not only solved a pain point experienced by his business, but he also created a platform to help dental professionals connect with peers, invest in clinics, scale their practice, and attend live events. 

In this episode, Lee explains why business owners/practice owners need to market themselves to potential customers so that your customers know that you exist! He further explains whether or not this is the right time to market your dental practice.

Lee Duke is the Chief Strategy Officer at Identity Dental Marketing. He has over 25 years of experience in dental business development and leadership. He’s the Founder of the Dental Peeps Network, where he created the first and largest city-based social media network for dentists. Lee’s desire to assist dental professionals grew, and he identified the expansion of dentistry’s most trusted marketing agency. As Lee’s desire to assist dental professionals grew, he identified the profession’s need for expanding dentistry’s most trusted marketing agency, and he is enthusiastic about the shared vision for the company, Identity Dental Marketing. 

Lee holds a bachelor’s degree in Business Management from Georgia Southern University and served in various global organizations such as Abbott Labs and Straumann Group. He is also a sought-after international award-winning professional speaker!You can connect with Lee Duke here: https://identitydental.com/lee/

Episode Timestamps

  • 00:00:39 – Introduction to the episode
  • 00:01:08 – About Lee Duke
  • 00:06:23 – A good team starts from the top
  • 00:10:58 – Development of Dental Peeps Network
  • 00:13:38 – Your customers should know that you exist!
  • 00:17:56 – Becoming a speaker in the dental world
  • 00:23:30 – When is the right time to market a practice?

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